How To Use Text Message Marketing And Common Mistakes

How To Use Text Message Marketing And Common Mistakes
 by: Leo McMackin

When you send a bulk text message, your subscribers are instantly notified of your promotion.

This is great and really easy right? But there are some common mistakes when sending out text messages. Here are some of the most frequent mistakes that business owners make when they implement their sms marketing campaigns...

• With text message marketing, you only have 160 characters to get your entire message across,

so you must be very clear and concise when creating a text sms campaign. What is it that you are trying to get the person on the other end of the text to do and what is the best way to communicate that message?

• A lot of people mat not be willing to sign up for a text message subscription list unless

they have a good reason to do so, something that will be of benefit to them. The sms marketer should keep this in mind and develop a good call to action that delivers results.

• Right now group texting is in the early stages of popularity among local businesses and celebrities, but as it gains more traction in the marketplace, text message marketing will eventually have less of a "wow" effect. This will make it more difficult to get subscribers unless

your offer truly is unique and valuable.

If you keep these ideas in mind when creating your text ads campaign, you are almost certain to

attain and keep loyal subscribers and consistently grow your business or your fan base.

So what are some ways to use text message marketing?

Here at YepText, we want you to have the best success with sms advertising, so we put

together a list of creative ways that you can use text message marketing and group texting to get your

message out to the people that need to hear it.

• You could use your sms marketing to send people mobile games or free apps that correlate to your business. People with cell phones love games, and any creative way to engage users is a new possible advertising platform and a way to build brand awareness.

• A local business texting to its clients could run polls to figure out how to run their business more effectively, people love to give their opinions, and sms marketing would be a quick way to understand how customers view your business.

• You could use YepText text messaging to send out information that is time sensitive to your company, like when the next business meeting is, or that the company fundraiser has been changed to a different date.

• You could have your short code on your mobile real estate listings or other mobile advertising, which could be quite an effective way to get subscribers to your sms promotions considering that they are on their phone right already (right then) and it would take no time at

all for them to sign up